Ambassador Cruise Line
Offering affordable, premium-quality voyages from regional UK ports, Ambassador Cruise Line is perfect for adults who want to explore the world in comfort and style.
What does Ambassador Cruise Line offer?
Adult-Focused Voyages
Enjoy peaceful days and nights at sea on sailings designed exclusively for adults only.
Guests looking out to Ambition at sea
Set Sail From The UK
No need to fly, Ambassador cruises sail directly from convenient, popular UK ports such as London Tilbury.
Ambition in Newcastle
Great Value
Enjoy great value, stress-free voyages that don't break the bank.
An Ambassador Cruise Line ship in Geiranger
Traditional British Cruising
Think classic cruising with a British twist, expect afternoon teas, friendly service, and a warm, welcoming atmosphere.
Guests at Buckingham on an Ambassador Cruise Line ship
What's included?
Find out what’s included on an Ambassador cruise – from full-board dining and daytime activities to evening entertainment and friendly British service.
Full Board Meals
Breakfast, lunch, dinner, and even afternoon tea
Entertainment
Enjoy dazzling live performances
Accommodation
Choose from a range of cosy cabin categories
Pools And Hot Tubs
Take a dip and soak up sea views
Spa Access
Unwind in relaxing surroundings
Latest Ambassador Cruise Line offers
Explore top Ambassador Cruise Line deals, including limited-time offers on no-fly sailings from the UK.
More about Ambassador Cruise Line
Whether you're seeking a short escape or an extended adventure, Ambassador Cruise Line provides a seamless, stress-free holiday experience. The cruise line has a small fleet of ships, including Ambition, Ambience and Renaissance, which offer a classic, great value, no-fly cruising experience.
Easy UK Departures
Skip the airport stress! Ambassador cruises depart from handy UK ports like London Tilbury, Newcastle, Dundee and Liverpool. Just hop aboard and your holiday begins.
With no baggage weight limits and no long queues, it’s a smoother start from the get-go.
Unique Itineraries
Ambassador's fleet of superb ships sails on all kinds of varied itineraries, visiting breathtaking ports of call in the Norwegian Fjords, British Isles, Northern Europe, the Caribbean and the Canary Islands. From the breathtaking fjords of Norway to the hidden gems of the British Isles and the Canary Islands, every voyage is designed to surprise and delight.
Cruises range from shorter mini-breaks to grand voyages in excess of 100 nights in length.
Cruising For Adults
Looking for grown-up peace and quiet? Ambassador’s cruises are predominantly adult-focused, with a large selection of sailings exclusively for guests aged 18 and over. That means no noisy kids’ clubs or splash zones- just calm seas, great company, and a relaxed, mature onboard atmosphere perfect for couples, solo travellers and groups of friends.
For families who would like to cruise with Ambassador, the cruise line does offer a select few voyages during the school holidays, which children are permitted on.
Delicious Dining Options
Expect classic flavours, British favourites and global dishes crafted with care onboard an Ambassador cruise.
Start your day with a hearty breakfast in Buckingham Restaurant, enjoy casual bites at Borough Market buffet, or, for something special, treat yourself to a fine dining experience at Saffron.
Drinks Packages
Keep things simple with Ambassador’s range of drinks packages, which vary in price and the array of beverages, and even gratuities included. Options include: the Ambassador Experience Package (non-alcoholic), Ambassador Explorer Package, Ambassador Expedition Package and Ambassador Adventurers Package (for children aged 3 to 11 years old).
Awesome Entertainment
Evenings on board are packed with top entertainment, from live music and cabaret to quizzes and comedy.
Head to The Palladium for glitzy West End-style productions, enjoy guest acts and tribute performances, or unwind with classic tunes in the Observatory lounge. Look out for Theatre@Sea, Ambassador’s exclusive partnership with London’s West End, bringing professional stage performances and musical theatre magic to the sea.
Cosy Accommodations
Your cabin is your retreat at sea. Ambassador offers a choice of well-appointed staterooms, from inside cabins to suites with private balconies.
Inside cabins offer a comfortable, budget-friendly option with everything you need for a good night’s sleep. Ocean view cabins give you natural light and sea views—perfect for relaxing after a day ashore.
Balcony cabins come with your own private outdoor space to enjoy morning coffee or sunset views. Suites offer the most space, with separate seating areas, priority perks, and upgraded amenities for a more indulgent stay.
Download The Ambassador App
Make your cruise even smoother with the Ambassador App, your personal cruise companion.
Before you sail, use the app to check in, view your itinerary, and explore everything your ship has to offer. Once onboard, it’s your go-to for browsing daily activities, booking shore excursions, reserving dining and spa treatments, and checking your onboard account in real time.
Want to know what’s happening tonight? Need to plan your day ashore? It’s all just a tap away.
Frequently Asked Questions
Got questions about Ambassador Cruise Line? Find all the answers you need, below.
A service charge of £7 per person, per night (or £6 on cruises of 16 nights or more) is automatically added to your onboard account. On multigenerational cruises, children aged 12–17 are charged £4 per night.
Gratuities are included in all Ambassador Drinks Packages and cannot be removed. If you have concerns about the service charge, speak to Guest Services during your cruise.
Ambition and Ambience cabins are fitted with UK 3-pin sockets. Onboard Renaissance, cabins are fitted with European 2-pin round sockets.
Daytimes are relaxed and casual, but evenings follow a suggested dress code listed in your Daily Programme.
- Formal/Gala Nights (typically 1–5 per cruise): Dinner jackets, suits, cocktail or evening dresses. Jeans, T-shirts, shorts and open-neck shirts aren’t allowed in the main restaurant on these nights.
- Smart Evenings: Suits, smart jackets, cocktail dresses and trouser suits,
- Casual Evenings: Usually for nights in port or special events like deck parties, dress how you feel comfortable.